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Twitter Lab – Part 1

I have tried almost all the social media, and no doubt my favorite is Twitter. It is a tool that certainly can change your business. The other day, I attended a Twitter Lab @OPENForum and I learned tips and tricks that I easily help leveraging the communication with our audience.

Twitter is about collaboration and conversation. It considers many attributes of the human psychological response to this internet era. For example: Considering the huge amount of information flowing in your mobile device, and even in the streets, it is very likely that you will have a better reaction to concise capsules of information. This means few words with meaningful images. Twitter is for sure the king of this.

Below some other tips that I am sure you will find very useful. The list is long, so I divided it in two parts:

  • Authenticity is key. Your twitter presence must be authentic and trustful
  • To grow the followers’ base and keep them following you, integration with your website is a must as well as with other social media accounts.
  • Collaborate, use hashtags, the most relevant to your business. Be present in the conversation
  • Have a content strategy: Engage with the moment, use selfies.
  • Topics of conversations: use the search engine in Twitter to search for the most appealing words of the day/week and use them in your conversation
  • Align your content: 80% should focus on driving interactions 20% to inform about your activities: website, promos, and all things that add value.
  • Create a content counter: Play with your content, order it, same with your promos, this is like an editorial calendar that may be supported with postings in your blog
  • Keep it short. Believe it or not, less than 100 characters equals 18% more engagement according to Twitter Lab
  • You don’t have to say it all, develop cadence with your touts, this will help you enabling a continuous attention to your tweets.
  • Tweets with website cards have 43% more engagement
  • Balance your content, info, hashtags, website
  • Make it visual, tweets with rich media give up to 313% more engagement
  • Get to know your audience, it is huge for sure. Customize your content according to your audience.
  • Reciprocate, follow back

These are just part of the tips I got in that awesome event. Tomorrow I will give you some more, but I am trying to keep it short for better results.

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Monica Paul is a marketer and web developer with 20 years experience in local, regional, and global marketing strategies. In 2001, after eight years working as an employee for several IT companies such as Micrografx and Visio; Monica founded Marcomtec, a division of Magic Masterminds LLC, a marketing firm providing strategy and content services, as well as marketing campaigns in English and Spanish. In 2013 Monica launched Magic MasterMinds (www.magicmasterminds.com), a publishing platform to help writers all over the world to publish and market their books.