Managed Services Providers face a variety of challenges. They struggle trying
to sell an intangible and invisible service. Quoting Harry Beckwith, author
of the book “Selling the Invisible”: ‘You can’t see them – so how
do you sell them? That’s the problem with services.’ However some
services can be transformed into something tangible, PR services can be
touched and sensed in the publications for instance, telephone services are
sensed when making a call; but the IT managed services are never sensed,
these services just are there. The computer works, the antivirus is updated,
the printer prints, they are supposed to do so, isn’t it? It is their
purpose. But behind all this normally expected performance are the IT Managed
Services, intangible and invisible to users, but a key activity for the
devices’ deploy and performance.
IT Managed Services are turning into an... (more)
10 Reasons Why Your Book Needs a Business Plan...
If you are a writer, I am almost sure that you don't think of your book as a
product to be launched to the market.
Authors are highly creative people, so every time you have an idea the first
thing you want to do is run to your computer and start writing. But have you
ever thought about mapping your book, building up a plot, outline the story
and the main scenes as per the results of a business plan?
Would you develop your story the same way if you knew the interests of your
target reader, the average price of your competitors' boo... (more)
Marketing in social media has taken the interest and the conversations in the
area professionals meetings. On the other hand, the B2B entrepreneurs ask
themselves how to make this social media networks work to their advantage.
Nowadays, the activity in the social networks has become a bound activity for
all the companies looking for the way to increase their brand awareness, its
strength, and of course to get new clients and qualified leads using this
modern tool. According to a research done by the agency Collective, 90% of
the marketers are searching for new tools on line, and... (more)
BYOD is definitely one of the most significant trends affecting the
enterprise; it is not only that the employees want to use their Smartphone
and tablets at work, but the applications they are running in the corporate
network and the information that is flowing within it.
The employees are using their devices and running their apps in the corporate
network with or without the IT area consent. Even though some companies are
ignoring the trend for a while they definitely won't be able to escape the
BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and
the ... (more)
A woman executive is responsible for managing the area in the company where
she works, her home, and her children's activities. When a business trip
takes her away from home for a few days, it does not mean that the daily
activities stop. She is able to control everything, sitting at the lounge
room at the airport - she checks up on her team's activities at the office;
pays the light, telephone, and Internet bills; makes sure the supermarket
delivers the groceries she ordered to her home on time. All these are
performed online from her mobile device. How many mobile services did ... (more)