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Monica Paul

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Top Stories by Monica Paul

10 Reasons Why Your Book Needs a Business Plan... If you are a writer, I am almost sure that you don't think of your book as a product to be launched to the market. Authors are highly creative people, so every time you have an idea the first thing you want to do is run to your computer and start writing. But have you ever thought about mapping your book, building up a plot, outline the story and the main scenes as per the results of a business plan? Would you develop your story the same way if you knew the interests of your target reader, the average price of your competitors' books, and many other business details of your book as a product? If you do, you have the first stage of a planned a marketable book. Maybe you have not realized this, but you have outlined a product. The following step is to develop a business plan, get to know your target market and compare it... (more)

Social Media Marketing, B2B Companies’ Leads Generator and Services Delivery

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and... (more)

The Company of the New Era… IT Business Management.

The needs of the new business management are making companies turn to new processes, new ways to perform, and enhanced security. The ‘Company of the New Era' is the one that achieves all these effectively ensuring they are able to perform the essential tasks of this new business environment. Every area of business is involved, and in this new world of connectivity every area affects the others; the mobile users, from sales and marketing for example, need more freedom and Apps in the mobile environment to interact with costumers while performing their tasks. BYOD is undeniable, the... (more)

Defining BYOD Policies

The rise of mobile is still going strong and it shows no signs of stopping!, In 2013, analysts say there was an 81% growth of mobile devices worldwide. Actually, according to the new Cisco report - "Mobile Data Traffic Forecast Update" - the mobile traffic in 2013 was 18 times the size of the entire internet in 2000. The study reports that in 2013 the internet traffic per user averaged 356MB of data a month. Even more amazing, is that the trend expects it to increase to 3GB per user in 2018. All of these changes - the use of mobile data, the internet of things - all have real wor... (more)

Taking Your Company to the Mobility New Age

BYOD is definitely one of the most significant trends affecting the enterprise; it is not only that the employees want to use their Smartphone and tablets at work, but the applications they are running in the corporate network and the information that is flowing within it. The employees are using their devices and running their apps in the corporate network with or without the IT area consent. Even though some companies are ignoring the trend for a while they definitely won't be able to escape the BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and the ... (more)