Welcome!

Marketing: Strategy, Content, Campaigns

Monica Paul

Subscribe to Monica Paul: eMailAlertsEmail Alerts
Get Monica Paul via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Monica Paul

10 Reasons Why Your Book Needs a Business Plan... If you are a writer, I am almost sure that you don't think of your book as a product to be launched to the market. Authors are highly creative people, so every time you have an idea the first thing you want to do is run to your computer and start writing. But have you ever thought about mapping your book, building up a plot, outline the story and the main scenes as per the results of a business plan? Would you develop your story the same way if you knew the interests of your target reader, the average price of your competitors' books, and many other business details of your book as a product? If you do, you have the first stage of a planned a marketable book. Maybe you have not realized this, but you have outlined a product. The following step is to develop a business plan, get to know your target market and compare it... (more)

Why Establish a Mobile Strategy...

A woman executive is responsible for managing the area in the company where she works, her home, and her children's activities. When a business trip takes her away from home for a few days, it does not mean that the daily activities stop. She is able to control everything, sitting at the lounge room at the airport - she checks up on her team's activities at the office; pays the light, telephone, and Internet bills; makes sure the supermarket delivers the groceries she ordered to her home on time. All these are performed online from her mobile device. How many mobile services did ... (more)

Taking Your Company to the Mobility New Age...

BYOD is definitely one of the most significant trends affecting the enterprise; it is not only that the employees want to use their Smartphones and tablets at work, but the applications they are running in the corporate network and the information that is flowing within it. The employees are using their devices and running their apps in the corporate network with or without the IT area consent. Even though some companies are ignoring the trend for a while they definitely won't be able to escape the BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and the... (more)

Social Media Marketing, B2B Companies’ Leads Generator and Services Delivery

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and... (more)

Taking Your Company to the Mobility New Age

BYOD is definitely one of the most significant trends affecting the enterprise; it is not only that the employees want to use their Smartphone and tablets at work, but the applications they are running in the corporate network and the information that is flowing within it. The employees are using their devices and running their apps in the corporate network with or without the IT area consent. Even though some companies are ignoring the trend for a while they definitely won't be able to escape the BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and the ... (more)