10 Reasons Why Your Book Needs a Business Plan...
If you are a writer, I am almost sure that you don't think of your book as a
product to be launched to the market.
Authors are highly creative people, so every time you have an idea the first
thing you want to do is run to your computer and start writing. But have you
ever thought about mapping your book, building up a plot, outline the story
and the main scenes as per the results of a business plan?
Would you develop your story the same way if you knew the interests of your
target reader, the average price of your competitors' books, and many other
business details of your book as a product?
If you do, you have the first stage of a planned a marketable book. Maybe you
have not realized this, but you have outlined a product. The following step
is to develop a business plan, get to know your target market and compare it... (more)
Marketing in social media has taken the interest and the conversations in the
area professionals meetings. On the other hand, the B2B entrepreneurs ask
themselves how to make this social media networks work to their advantage.
Nowadays, the activity in the social networks has become a bound activity for
all the companies looking for the way to increase their brand awareness, its
strength, and of course to get new clients and qualified leads using this
modern tool. According to a research done by the agency Collective, 90% of
the marketers are searching for new tools on line, and... (more)
Continuing with the article series about the RMM services and how to sell
The emerging markets are the greatest hope for growth in the global economy
for the past two years; they have become the darlings of the financial press,
also a favorite target and talking point of the C-level executives in
Asking their view of these highly productive markets, John Timko from LabTech
Software stated: “We consider the emerging markets not only a source of
significant revenue growth, but also a source of talent, true innovation and
ground-breaking approaches to... (more)
The needs of the new business management are making companies turn to new
processes, new ways to perform, and enhanced security. The ‘Company of the
New Era' is the one that achieves all these effectively ensuring they are
able to perform the essential tasks of this new business environment.
Every area of business is involved, and in this new world of connectivity
every area affects the others; the mobile users, from sales and marketing for
example, need more freedom and Apps in the mobile environment to interact
with costumers while performing their tasks. BYOD is undeniable, the... (more)
BYOD is definitely one of the most significant trends affecting the
enterprise; it is not only that the employees want to use their Smartphone
and tablets at work, but the applications they are running in the corporate
network and the information that is flowing within it.
The employees are using their devices and running their apps in the corporate
network with or without the IT area consent. Even though some companies are
ignoring the trend for a while they definitely won't be able to escape the
BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and
the ... (more)