Marketing: Strategy, Content, Campaigns

Monica Paul

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Top Stories by Monica Paul

Managed Services Providers face a variety of challenges. They struggle trying to sell an intangible and invisible service. Quoting Harry Beckwith, author of the book “Selling the Invisible”: ‘You can’t see them – so how do you sell them? That’s the problem with services.’  However some services can be transformed into something tangible, PR services can be touched and sensed in the publications for instance, telephone services are sensed when making a call; but the IT managed services are never sensed, these services just are there. The computer works, the antivirus is updated, the printer prints, they are supposed to do so, isn’t it? It is their purpose. But behind all this normally expected performance are the IT Managed Services, intangible and invisible to users, but a key activity for the devices’ deploy and performance. IT Managed Services are turning into an... (more)

1, 2, 3… Marketing!!!

In my almost 20 years working with big IT corporations, I have seen many small and medium companies, mostly IT integrators, trying to be included into the vendors' marketing campaigns. I have listened to them saying that making marketing is out of their budgets and reach, out of their possibilities; an activity impossible to afford. I have seen them watch the vendor's campaigns as children in front of the toy store gallery; looking how the corporations position their brands and trying to get some advantage of this. But guess what? Beyond the wide budgets, the experts, techniques, ... (more)

Defining the Rules… The Company’s Mobile… My Mobile

Many opinions have been given about the policies and decisions that the companies have to take regarding the BYOD mobiles and even the company owned ones. There are hundreds of statistics that tells us how this trend grows by day. The firm Gartner, for example, states BYOD as a disruptive phenomenon where employees use their own mobile device in the company and demand to be connected to everything without the proper oversight, and according to the firm 70% of mobile professionals will conduct their work on personal smart devices by 2018. According to Magic’s State of BYOD Info... (more)

Give Value and Build Up Good Relationships … Money will come.

By Monica Paul Value is that extra thing that your client appreciates so much, it’s when you do that little thing that isn’t in the contract. “Could you please help me getting some extra issues of the magazine where my interview was published?” “Yes, of course!” And then you get about ten issues for your client. That is the extra mile called value! It meant just a call for you, but your client won’t forget it. Giving value makes your business out-stand and be different from your competitors. Giving value has been often misunderstood, specially in marketing and sales. People thi... (more)

Social Media Marketing, B2B Companies’ Leads Generator and Services Delivery

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and... (more)